Google Ads
What are the conditions for the display of targeted and non-targeted advertising by Google?
Google describes its rules and conditions regarding the display of targeted advertising on sites using a CMP TCF v2: https://support.google.com/admanager/answer/9805023
These rules specify in particular that:
if the user does not give his consent for purpose 1, Google will not carry out any processing
if the user gives his consent for purpose 1, Google can set cookies and access them
in addition to purpose 1, if consent is given or legitimate interest is accepted for purposes 2, 7, 9 and 10, Google serves untargeted advertising
in addition to purpose 1, if consent is given or legitimate interest is accepted for purposes 2, 7, 9 and 10, and consent is also given for purposes 3 and 4, Google serves as the targeted advertising
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