# Introduction

Digital consent modes refer to technical mechanisms that enable advertising platforms and websites to honor users' choices regarding privacy and data processing.

Among these, **Google Consent Mode**, the **IAB's TCF (Transparency & Consent Framework),** and **Bing Consent Mode** are protocols that facilitate the transmission of user consent to various advertising and analytics services.

These systems interact with **CMPs (Consent Management Platforms)** to regulate the storage and use of cookies without manual intervention, ensuring a seamless and dynamic approach to user data management based on the site's predefined settings.