# Introduction Digital consent modes refer to technical mechanisms that enable advertising platforms and websites to honor users' choices regarding privacy and data processing. Among these, **Google Consent Mode**, the **IAB's TCF (Transparency & Consent Framework),** and **Bing Consent Mode** are protocols that facilitate the transmission of user consent to various advertising and analytics services. These systems interact with **CMPs (Consent Management Platforms)** to regulate the storage and use of cookies without manual intervention, ensuring a seamless and dynamic approach to user data management based on the site's predefined settings. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://cmp.docs.sirdata.net/en/consent-transmission-standards/introduction.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.