> For the complete documentation index, see [llms.txt](https://cmp.docs.sirdata.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cmp.docs.sirdata.net/en/consent-transmission-standards/google-consent-mode/fix-implementation-errors/incorrect-default-signal-ad_personalization.md).

# Incorrect default signal (\`ad\_personalization\`)

#### Description

Google Consent Mode is active, but the `default` signal sets an incorrect value for `ad_personalization`. This parameter controls data processing by Google services for ad personalization. If the value is anything other than `"denied"`, Google may begin tracking before consent is obtained, which **defeats the purpose of Consent Mode**.

#### Possible causes

1. If your CMP is **not integrated via Google Tag Manager**:
   * A hardcoded `gtag` command like:

     ```js
     gtag('consent', 'default', {
       ad_personalization: 'granted'
     });
     ```

     is present somewhere in your code or injected by another script.
2. If your CMP **is integrated via Google Tag Manager**:
   * The `ad_personalization` field in the **Default Consent Mode Settings** is not set to `"denied"` ;
   * Another tag in GTM may override the value with a different `gtag` call.

#### What to check

**If you are not using Google Tag Manager:**

* **Search your codebase** for any `gtag('consent', 'default', {...})` command;
* Remove or modify any line that sets `ad_personalization` to `"granted"` or another incorrect value.

**If you are using Google Tag Manager:**

* Open your CMP tag (e.g., **ABconsent – Sirdata CMP**) ;
* In the **"Default Consent Mode Settings"** section, make sure `Advertising` is set this way:

<figure><img src="https://1869615683-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MUspPnkTFMlMDdGxvAb-1972196547%2Fuploads%2FtBtcm2OGP3EshwcRUvEf%2Fimage.png?alt=media&amp;token=5f0ea668-609c-45db-add9-c1ccb5934732" alt=""><figcaption></figcaption></figure>


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