> For the complete documentation index, see [llms.txt](https://cmp.docs.sirdata.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cmp.docs.sirdata.net/en/faq/pricing/what-is-a-load.md).

# What is a load?

The unit used to apply the caps and to price the Business plan: definition, counting, tracking and estimating.

A **load** is a page, or any other remote resource, on which the ABconsent tag of one of your configurations is executed or loaded.

In practice, a load is counted each time a page that contains the tag opens in a visitor's browser. It does not matter whether the visitor sees the choice interface or not, or whether they accept or refuse. Bots count too, as soon as the tag runs.

A load is therefore not exactly a "page view": any page or resource on which the tag runs counts, and your audience measurement tools may count differently.

{% hint style="info" %}
Some ABconsent screens, and older pages of this documentation, speak of **hits**: these are loads.
{% endhint %}

## How loads are counted

* **Per site.** A load is counted for the site of the configuration whose tag ran. A site is a configuration of the choice interface created in your account. If a configuration covers several domains, their loads add up.
* **Per calendar month, in UTC.** The counter starts again from zero on the 1st of each month at 00:00 UTC, which is 1 a.m. Paris time in winter and 2 a.m. in summer.
* **No carry-over.** Unused loads of a month are not carried over to the following month.

{% hint style="info" %}
**Account opened before 1 November 2026:** the plan applies to the whole account. The loads of all its sites then add up for the cap.
{% endhint %}

## What loads are used for

* On **Starter** and **Pro**, they are compared with the cap of the plan: 25,000 and 250,000 loads per month. See [What happens when a site reaches its cap?](/en/faq/pricing/what-happens-when-a-site-reaches-its-cap.md)
* On **Business**, they set the price for the month. See the grid in [Pricing](/en/faq/pricing.md).
* On **Essentials**, they affect neither the price nor the service: Essentials is free of charge and has no cap.

## Tracking your loads

* In ABconsent, the site list (menu **My CMP configurations**) shows the loads of the month against the cap, up to the previous day: on the line of each Starter or Pro site, or at the top of the list for an account opened before 1 November 2026.
* The menu **Statistics > Hit statistics** ([www.abconsent.com/sites/analytics/hits](https://www.abconsent.com/sites/analytics/hits)) gives your loads day by day, up to the previous day.
* On Starter and Pro, Sirdata sends you an email when a site reaches 80%, then 100% of its cap.

Consent statistics (acceptance rate, refusal rate…) are described in [Access to Statistics](/en/faq/statistics/access-to-statistics.md).

## Estimating your loads before choosing a plan

The safest way is to measure: once the tag is installed, note the total of a full month in **Hit statistics**.

Before installation, start from the number of page views of your site over a month, and keep a margin. Your audience measurement tool may count only the visitors who accept it, whereas a load is counted each time the tag runs, whatever the visitor's choice.


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