To date (April 15th, 2021), Google's Analytics solution is not part of the list of solutions benefiting from an exemption from consent granted by the CNIL, and it is therefore necessary to obtain consent for cookies for audience measurement.
In addition, Google pursuing its own advertising purposes with the data collected, it also requires consent for its cookies having an advertising purpose.
You must therefore:
- Collect consent for audience measurement cookies
- AND Collect consent for advertising cookies
There is an alternative, if you use the gtag.js or Google Tag Manager tags (and only in this case): it is possible via the Sirdata CMP to send signals to Google indicating whether cookies are authorized for one. and / or the other of these purposes.
That's all there is to it. Below is the explanation of the 2 options that this triggers.
It does not support the advertising part, which we find to be less granular and efficient than the TCF-based solution (see below) compatible with all Google advertising products and not just Google Ads.
This compatibility mode is much more granular and reliable in our eyes than Consent Mode, and allows better support in the galaxy of Google products, in particular with: