Consent Rate Optimization

What are the best practices to optimize my consent rate ?

There are many practices that can positively influence the consent rate. Some prioritize a "pretty" CMP at the risk of forgetting fundamental elements, while others focus on minimizing "consent fatigue" for internet users.

At Sirdata, our focus from the very beginning has been to avoid soliciting users when it is not necessary. Our goal: let them browse without a CMP "popping up" on every single page. To achieve this, we offer technical features that ensure an optimal consent rate for all our users:

• The "Consent Framework": A choice-sharing cooperative. If the user has already given their consent on one of the sites within the cooperative, there is no need to display the CMP to them again.

• Restricting the Partner List to the strict minimum: Fewer partners means less frequent re-display of the CMP is required.

• 24-Hour Capping for missing consent: 24 hours of peace and quiet doesn't hurt anyone ;)

• Smart Application of Choices: Do all the partners on your list already have consent? Then your CMP will only be displayed for the specific new partner you have just added.

And if you have a bit of time for a more in-depth read, you can find our expert advice here