Facbook Consent Mode

Facebook Consent Mode (Meta)

The integration of Facebook Consent Mode by Sirdata allows you to automatically synchronize your users' consent status with Meta's advertising tools (Facebook & Instagram).

Overview

This feature transmits consent signals ("revoke" or "grant") to Facebook pixels and tags without requiring manual modifications to your source code or GTM tags.

Key Benefits:

• Simplified Compliance: Adhere to Meta's policies and GDPR requirements without heavy technical intervention.

• Automation: The CMP natively manages the transmission of signals as soon as it loads.

• Performance: Ensures your advertising campaigns receive the appropriate signals to optimize tracking.

Configuration

To activate this option, follow these steps within your interface:

1. Access your CMP configurations management.

2. Go to the Other partners (Autres partenaires) section.

3. Locate the Facebook Consent Mode block.

4. Activate the option by clicking the Toggle switch.

5. Save your configuration.

For Facebook Consent Mode to function correctly, the ABconsent CMP must imperatively be loaded before your Facebook scripts or tags on your website.

Technical Operation

Once the option is activated, the ABconsent CMP communicates directly with the Facebook Pixel. If the user denies consent, refusal signals are transmitted instantly to limit data collection in accordance with the user's choices. Conversely, if consent is granted, "grant" signals authorize standard advertising tracking.

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Last updated: December 2025