Cookies management

Does the CMP automatically handle cookie blocking based on user choices?

Hard-Coded and GTM Tag Conditioning: A Publisher's Guide

Currently, no Consent Management Platform (CMP) offers automatic conditioning for hard-coded tags or Google Tag Manager (GTM) tags. This responsibility falls on the publisher to ensure compliance with data privacy regulations. Tag conditioning involves linking each tag to the specific purposes and vendors declared within your CMP. This process ensures that tags only fire when the user has provided the necessary consent.

While this might seem daunting, publishers have options. Let's explore the process and available solutions.

Understanding Tag Conditioning

Tag conditioning is crucial for respecting user consent choices. It prevents tags from executing before the user has explicitly granted permission for the associated purpose and vendor. This involves modifying the tag's implementation to check the CMP's consent status before activating.

Manual Tag Conditioning

Publishers can manually condition their tags. This requires technical expertise and involves modifying the code of each tag. The process generally involves wrapping the tag's execution within a conditional statement that checks for the appropriate consent signals from the CMP.

Sirdata CMP and Tag Conditioning Tools

Sirdata CMP provides tools to facilitate this manual conditioning process. Detailed documentation and support are available to guide publishers through the necessary steps. You can find more information on their website: https://cmp.docs.sirdata.net/gestion-des-scripts/conditionnement-tags

Sirdata Assisted Tag Conditioning

If manual conditioning proves too complex or resource-intensive, Sirdata offers assistance. Their team can handle the conditioning process for you, ensuring your tags are correctly implemented and respect user consent. Contact Sirdata directly to discuss this option.

In Summary:

While automatic tag conditioning isn't currently available, publishers have resources to manage this critical process. By utilizing the tools provided by Sirdata CMP or opting for their assisted service, publishers can ensure compliance and maintain user trust. Remember, proper tag conditioning is essential for responsible data handling and a positive user experience.