Introduction

Digital consent modes refer to technical mechanisms that enable advertising platforms and websites to honor users' choices regarding privacy and data processing.

Among these, Google Consent Mode, the IAB's TCF (Transparency & Consent Framework), and Bing Consent Mode are protocols that facilitate the transmission of user consent to various advertising and analytics services.

These systems interact with CMPs (Consent Management Platforms) to regulate the storage and use of cookies without manual intervention, ensuring a seamless and dynamic approach to user data management based on the site's predefined settings.