Google Ads

What are the conditions for the display of targeted and non-targeted advertising by Google?

Google describes its rules and conditions regarding the display of targeted advertising on sites using a CMP TCF v2: https://support.google.com/admanager/answer/9805023

These rules specify in particular that:

• if the user does not give his consent for purpose 1, Google will not carry out any processing

• if the user gives his consent for purpose 1, Google can set cookies and access them

• in addition to purpose 1, if consent is given or legitimate interest is accepted for purposes 2, 7, 9 and 10, Google serves untargeted advertising

• in addition to purpose 1, if consent is given or legitimate interest is accepted for purposes 2, 7, 9 and 10, and consent is also given for purposes 3 and 4, Google serves as the targeted advertising