# Shopify Customer Privacy

**What is Shopify Customer Privacy?**\
\
It’s a Shopify feature that allows you to manage the collection and use of visitors’ personal data in order to comply with data protection laws (GDPR in Europe, CCPA/CPRA in California, LGPD in Brazil, etc.).\
\ <br>

**So, what’s the purpose?**

* **Display a consent banner** (cookie banner) to visitors, to collect their agreement for marketing and analytics tracking.
* **Control tracking tags** (Google Analytics, Meta Pixel, TikTok, etc.) based on user choices.
* **Automatically block scripts** until the visitor has given consent.
* **Transmit the consent status** to partner platforms (e.g., via Google Consent Mode or Meta).<br>

Here is a visual diagram that illustrates the interaction between:

* **Shopify Customer Privacy** (native consent management framework)
* **Sirdata CMP** (banner that captures user choices)
* **Google Consent Mode v2 & partner scripts** (GA4, Meta, TikTok, etc.)\ <br>

  <figure><img src="/files/HyPTP1i9auOu4CanWUUo" alt=""><figcaption></figcaption></figure>

If your site uses Shopify, we recommend enabling the option in your console : <https://www.abconsent.com/sites/configurations>

<figure><img src="/files/kopNxglvveEcmzytKMjm" alt=""><figcaption></figcaption></figure>

Then enable the add-on : **Shopify Customer Privacy** + click on **Save**\ <br>

<figure><img src="/files/01Wc99iQZ15QuNrWaBPs" alt=""><figcaption></figcaption></figure>


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