> For the complete documentation index, see [llms.txt](https://cmp.docs.sirdata.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://cmp.docs.sirdata.net/en/faq/google/google-advertisement.md).

# Google advertisement

Google describes its rules and conditions regarding the display of targeted advertising on sites using a TCF v2 CMP: [https://support.google.com/admanager/answer/9805023](https://support.google.com/admanager/answer/9805023?authuser=2)

These rules specify in particular that:

* if the user does not give consent for Purpose 1, Google does not perform any processing.
* if the user gives consent for Purpose 1, Google can drop and access cookies.
* in addition to Purpose 1, if consent is given or legitimate interest is accepted for Purposes 2, 7, 9, and 10, Google serves non-targeted advertising.
* in addition to Purpose 1, if consent is given or legitimate interest is accepted for Purposes 2, 7, 9, and 10, and consent is also given for Purposes 3 and 4, Google serves targeted advertising.


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