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What are the conditions for the display of targeted and non-targeted ads by Google?

Google describes its rules and conditions regarding the display of targeted advertising on sites using a TCF v2 CMP: https://support.google.com/admanager/answer/9805023

These rules specify in particular that:

• if the user does not give consent for Purpose 1, Google does not perform any processing.

• if the user gives consent for Purpose 1, Google can drop and access cookies.

• in addition to Purpose 1, if consent is given or legitimate interest is accepted for Purposes 2, 7, 9, and 10, Google serves non-targeted advertising.

• in addition to Purpose 1, if consent is given or legitimate interest is accepted for Purposes 2, 7, 9, and 10, and consent is also given for Purposes 3 and 4, Google serves targeted advertising.